YouTube - A Powerful Arrow in an Author’s Book Marketing Quiver
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| In the history of marketing the hottest marketing spots are
the locations where the most people can be found, whether it’s the town
square, bazaar, train station, airport, MySpace, YouTube or Twitter.
There are more than 75 million videos on YouTube, for instance,
and when these videos go viral they register millions of views per video.
And while many authors know how to use YouTube to share videos with family
and friends, very few understand how to harness the power of YouTube to
earn money, market themselves, connect with customers, grow their business
and sell more books.
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The Top 25 Book Fairs and Book Festivals Authors Should Attend
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Any book event, regardless of size and name recognition, is
worth attending by an author who is serious about promoting their book.
This requires personal effort and time by the author in person. People don’t
want to meet the author’s assistant or friend; no they want to talk to the
author.
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Pulling Back the Curtain on New York Times Book Reviews
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At a Harvard University speech New York Times Book Review Editor
Barry Gewen revealed unknown details about The New York Times Book Review’s
“inner workings.” Authors wanting to get the scoop on the process will find
insight into the minds of the reviewers at “The Gray Lady.” These inside
secrets from that speech and gleaned from other sources may give authors
a better idea if their book ever has a chance at making the cut
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Pen Names: To Hide or
Reveal – That’s the Question For Authors
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A rich tradition has existed for hundreds of years for fiction
writers to use pen names. The most famous pen name, of course, was Samuel
Clemens writing under the name Mark Twain.
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22 Tips
on What to Wear For a TV Interview
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Recently one of my author clients was featured on FOX News
Boston.
Before he was interviewed on camera he was nervous but was able to recall
the media training that we put him through a few weeks earlier. That, along
with a pep talk, and he was good to go.
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16 Sweet Reasons Talk Radio is a Great Way to Promote a Book, Product or
Message
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Radio is one of the most effective marketing tools for those
who want to reach both mass-market and targeted audiences. Talk radio is
even more effective but often less appreciated by those with a message to
sell to American consumers.
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How Authors Can Take A Great Headshot to Promote Their Books
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I’ve worked with some of the best photographers in the USA.
I’ve been in dozens of studios all over the country and have been privy
to their “back stage” techniques. These photographers have shot Miss America
contestants, Hockey and baseball’s greatest players as well as CEOs authors,
doctors, lawyers and entrepreneurs. I got the skinny directly from them
on their tips for getting the best head shot possible.
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How to Get Booked on a Radio Talk Show &
Conduct a First Class Interview
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Book publicist Scott Lorenz, President of Westwind Communications
interviews nationally syndicated talk show host George Woods. The topic,
How to Get Booked on a Radio Talk Show and What to do Next Woods offers
great advice on how to get booked on radio talk shows as well as conducting
a first class interview.
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Writing
Your Book was Only the First Step
Marketing Your Book is the Survival Step
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Marketing your book is too important a task to leave to
the good intentions of a publisher. Harsh words? Maybe, but after spending
so much time writing your book, don’t assume the publisher will put the
same effort into the marketing of your book. I hear this issue every day
from authors who contact me to promote their books. Believe me, writing
your book was only the first step, making your book known so it can be sold
is the survival step.
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My Favorite Books on Book Marketing and Promotion
Every Author Must Read
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As a book marketing guy and book publicist it’s imperative
for me to keep up with all of the great books and magazine articles being
published on the topic of book marketing.
I’ve read dozens and dozens of books on book marketing and
usually have found a morsel or two of useful information in each one. Here’s
a list of my favorites. By the way, I’ve personally met or have spoken to
each author and can attest to the veracity of the material they present
and their credentials to discuss these topics.
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Book Marketing
Tips from TV Producer,
Radio Talk Show Host and Book Publicist
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Book marketing experts know that authors who get excited about
landing an interview may lose sight of the goal, which is not to gain media
interviews but to sell books. And it’s sad but true that an interview does
not automatically generate sales. Effective interviews generate sales; ineffective
interviews merely produce idle talk.
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Book Marketing and Book Promotion
Using Book Signings
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As a book publicist I have a strong opinion about book tours.
Authors tend to think they are a great idea because they see Bill and Hillary
Clinton, Rachael Ray, Howard Stern and other big names out on the circuit
and think that’s the way to promote a book.
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The Jury Is
In...And It's A Split Decision On -
The Google Book Search Program
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The jury is in… and it’s a split decision. Split on the Google
Book Search Program that is. Some people love it. Others think it’s the
apocalypse. I really don’t want to get into the legal ramifications, copyright
law and every other argument out there. The bottom line: From a book marketing
standpoint, it’s a good thing. Why? It’s simple. People can’t buy what they
don’t know about. Google Book Search lets people find a book with the topic
they’re searching for and allows them to peek inside. If they like it, and
want more they can buy it.
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Hire a PR Firm...Before
You Need One
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There are many factors to weigh when considering if you
need to hire outside help to obtain the public relations, media relations,
marketing boost, promotional or advertising assistance needed to take your
company to the next level.
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Scott Lorenz Interviewed by Bookpleasures.com |
Book Marketing Expert and Book Publicist Scott Lorenz Interviewed
by Bookpleasures.com Founder Norm Goldman
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'Big
PR' Launches 'Big Ideas' on
CNBC's Hit S how with Donny Deutsch
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Just about every guest on the very popular business program
“The Big Idea with Donny Deutsch” on CNBC, 10pm ET, cites ONE thing that
propelled his or her business. What was it? Publicity-PR! It’s the one common
theme that runs through the entire program. If you want to get your book,
your company “on the radar” then put PR in to your plan.
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33 Radio Interview Tips by
Publicist Scott Lorenz
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Publicist Scott Lorenz has booked thousands of radio interviews
for his clients. To help them conduct an excellent interview he gives them
this list of very helpful radio interview tips to review before the interview.
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Book Publicist Scott Lorenz is a frequent contributor to:
and
http://www.EzineArticles.com
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