Book Publicist Scott Lorenz has written dozens of articles on Book Marketing and Public Relations.  Here are a few of those articles.


Amanda Hocking, as I'm sure you know, is a best-selling e-author on Amazon.com. Since uploading her first e-book in the spring of 2010, she has grossed about $2 million. She's got 10 novels under her belt, all of which fall into the paranormal-romance category. The prominent entertainment company, Media Rights Capital, optioned her four-book vampire series "Trylle". More -->

Do book awards matter? Absolutely YES! In fact, just recently one of my clients won the prestigious Los Angeles Book Festival award. That then led to a flurry of media interest, which then led to a major New York agent deciding to represent the book and pitch it to all the major publishing houses. Deals are in the offing. This author, needless to say, is happy he decided to enter. More -->

Facebook is a great marketing tool for any author and if you’re not using it, you’re losing sales! Using Facebook for book publicity is both easy and effective and following these few simple steps will help boost your sales and expand your market. More -->

You wrote a whole book. Good for you! Now, do you think you can use 140 characters to successfully promote it? After all, what good is your book if no one (except your mom) reads it? Twitter is a great tool to utilize while shamelessly promoting your book. As with most things, successful book promotion via Twitter is an art form not to be taken lightly. More -->

There are several reasons to rename a book such as adding a subtitle to be friendlier to search engines. Another important reason is to get a new copyright date because many book critics will not review an old book and reviewers often define an “old” book as one with a copyright of more than a year old. More -->

The winter and spring seasons are great times of the year for book fairs and festivals. Authors can combine a little travel with a little book marketing and book promotion. Book fairs are wonderful places to interact with fellow authors, publishers, network with book industry leaders, locate a book publicist or book editor, and learn what’s new in the marketplace. More -->

Authors of cook books have an advantage over traditional authors because they can employ a TV appearance to increase book sales. One of the best cookbook marketing techniques to get this extra exposure is to demonstrate their capabilities by showcasing recipes and talent on an in-studio cooking segment on television. More -->

In the history of marketing the hottest marketing spots are the locations where the most people can be found, whether it’s the town square, bazaar, train station, airport, MySpace, YouTube or Twitter.

There are more than 75 million videos on YouTube, for instance, and when these videos go viral they register millions of views per video. And while many authors know how to use YouTube to share videos with family and friends, very few understand how to harness the power of YouTube to earn money, market themselves, connect with customers, grow their business and sell more books. More -->

As a book publicist, I am frequently asked by my author clients about how to find a literary agent. While I know several agents and work with agents and their publishers, it’s not really what I do as my focus is publicity.

But, from time to time, I find someone who can really help out my clients and I’ve found that person.

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In the history of marketing the hottest marketing spots are the locations where the most people can be found, whether it’s the town square, bazaar, train station, airport, MySpace, YouTube or Twitter.

There are more than 75 million videos on YouTube, for instance, and when these videos go viral they register millions of views per video. And while many authors know how to use YouTube to share videos with family and friends, very few understand how to harness the power of YouTube to earn money, market themselves, connect with customers, grow their business and sell more books. More -->

Your book cover is like a highway billboard. How’s that? It’s simple. Just as people are driving past a billboard at 70 MPH, shoppers in a book store are walking by your book sitting on a table at the same relevant speed. Like a billboard, if you first don’t catch their attention you’ll never deliver the message. More -->

Summertime is the perfect time of year for book fairs and festivals. It’s a great way for authors to combine a little vacation in with a little book marketing and book promotion. Book fairs are wonderful places to interact with fellow authors, publishers, network with book industry leaders, locate book publicist or book editor, and learn what’s new in the marketplace. Here is a list of summer book fairs and events that are worthy of your attendance. More -->

At a Harvard University speech New York Times Book Review Editor Barry Gewen revealed unknown details about The New York Times Book Review’s “inner workings.” Authors wanting to get the scoop on the process will find insight into the minds of the reviewers at “The Gray Lady.” These inside secrets from that speech and gleaned from other sources may give authors a better idea if their book ever has a chance at making the cut More -->

A rich tradition has existed for hundreds of years for fiction writers to use pen names. The most famous pen name, of course, was Samuel Clemens writing under the name Mark Twain. More -->

Any book event, regardless of size and name recognition, is worth attending by an author who is serious about promoting their book. This requires personal effort and time by the author in person. People don’t want to meet the author’s assistant or friend; no they want to talk to the author. More -->

Recently one of my author clients was featured on FOX News Boston.
Before he was interviewed on camera he was nervous but was able to recall the media training that we put him through a few weeks earlier. That, along with a pep talk, and he was good to go. More -->

After their book is written and editors sign off on the final rewrite, authors often turn their attention to what will become one of their most agonizing tasks in the entire process – deciding on a book cover design. More -->

Effective book marketing begins long before the book is actually written and the more diligence paid to pre-publishing efforts the better the author’s chance of success. Before hiring a book publicist to garner book publicity for you, get a cup of coffee and get ready for a little online research on book marketing. More -->

Radio is one of the most effective marketing tools for those who want to reach both mass-market and targeted audiences. Talk radio is even more effective but often less appreciated by those with a message to sell to American consumers. More -->

I’ve worked with some of the best photographers in the USA. I’ve been in dozens of studios all over the country and have been privy to their “back stage” techniques. These photographers have shot Miss America contestants, Hockey and baseball’s greatest players as well as CEOs authors, doctors, lawyers and entrepreneurs. I got the skinny directly from them on their tips for getting the best head shot possible. More -->

Book publicist Scott Lorenz, President of Westwind Communications interviews nationally syndicated talk show host George Woods. The topic, How to Get Booked on a Radio Talk Show and What to do Next Woods offers great advice on how to get booked on radio talk shows as well as conducting a first class interview. More -->

Marketing your book is too important a task to leave to the good intentions of a publisher. Harsh words? Maybe, but after spending so much time writing your book, don’t assume the publisher will put the same effort into the marketing of your book. I hear this issue every day from authors who contact me to promote their books. Believe me, writing your book was only the first step, making your book known so it can be sold is the survival step.  More -->

As a book marketing guy and book publicist it’s imperative for me to keep up with all of the great books and magazine articles being published on the topic of book marketing.

I’ve read dozens and dozens of books on book marketing and usually have found a morsel or two of useful information in each one. Here’s a list of my favorites. By the way, I’ve personally met or have spoken to each author and can attest to the veracity of the material they present and their credentials to discuss these topics.   More -->

Book marketing experts know that authors who get excited about landing an interview may lose sight of the goal, which is not to gain media interviews but to sell books. And it’s sad but true that an interview does not automatically generate sales. Effective interviews generate sales; ineffective interviews merely produce idle talk.  More -->

As a book publicist I have a strong opinion about book tours. Authors tend to think they are a great idea because they see Bill and Hillary Clinton, Rachael Ray, Howard Stern and other big names out on the circuit and think that’s the way to promote a book.   More -->

There are many factors to weigh when considering if you need to hire outside help to obtain the public relations, media relations, marketing boost, promotional or advertising assistance needed to take your company to the next level.    More -->

Book Marketing Expert and Book Publicist Scott Lorenz Interviewed by Bookpleasures.com Founder Norm Goldman    More -->

Publicist Scott Lorenz has booked thousands of radio interviews for his clients. To help them conduct an excellent interview he gives them this list of very helpful radio interview tips to review before the interview. More -->

Book Publicist Scott Lorenz is a frequent contributor to:


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   Phone: (734) 667-2098 scottlorenz@westwindcos.com Fax: (734) 455-7090   
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