How Amanda Hocking REALLY Did It - An Inspiration
for All Authors
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Amanda Hocking, as I'm
sure you know, is a best-selling e-author
on Amazon.com. Since uploading her first
e-book in the spring of 2010, she has grossed
about $2 million. She's got 10 novels
under her belt, all of which fall into the
paranormal-romance category. The prominent
entertainment company, Media Rights Capital,
optioned her four-book vampire series "Trylle".
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Book Awards Authors Should Enter
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Do book awards matter?
Absolutely YES! In fact, just recently one
of my clients won the prestigious Los Angeles
Book Festival award. That then led to a
flurry of media interest, which then led
to a major New York agent deciding to represent
the book and pitch it to all the major publishing
houses. Deals are in the offing. This author,
needless to say, is happy he decided to
enter.
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How To Use Facebook To Market Your Book
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Facebook is a great marketing
tool for any author and if you’re
not using it, you’re losing sales!
Using Facebook for book publicity is both
easy and effective and following these few
simple steps will help boost your sales
and expand your market.
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How to Use Twitter to Promote Your Book
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You wrote a whole book.
Good for you! Now, do you think you can
use 140 characters to successfully promote
it? After all, what good is your book if
no one (except your mom) reads it? Twitter
is a great tool to utilize while shamelessly
promoting your book. As with most things,
successful book promotion via Twitter is
an art form not to be taken lightly.
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Authors: Rename Your Book For a Second Life
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There are several reasons
to rename a book such as adding a subtitle
to be friendlier to search engines. Another
important reason is to get a new copyright
date because many book critics will not
review an old book and reviewers often define
an “old” book as one with a
copyright of more than a year old.
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Winter/Spring 2011 Book Fairs and Book Festivals
Authors & Book Lovers Should Attend
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The winter and spring seasons
are great times of the year for book fairs
and festivals. Authors can combine a little
travel with a little book marketing and
book promotion. Book fairs are wonderful
places to interact with fellow authors,
publishers, network with book industry leaders,
locate a book publicist or book editor,
and learn what’s new in the marketplace.
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Authors: Hire An Agent’s ‘Agent’
to Sell Your Book
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Authors of cook books have
an advantage over traditional authors because
they can employ a TV appearance to increase
book sales. One of the best
cookbook marketing techniques to get
this extra exposure is to demonstrate their
capabilities by showcasing recipes and talent
on an in-studio cooking segment on television.
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How Cookbook Authors Can Do a Great Cooking
Segment on TV
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| In the history of marketing
the hottest marketing spots are the locations
where the most people can be found, whether
it’s the town square, bazaar, train
station, airport, MySpace, YouTube or Twitter.
There are more than 75 million
videos on YouTube, for instance, and when
these videos go viral they register millions
of views per video. And while many authors
know how to use YouTube to share videos
with family and friends, very few understand
how to harness the power of YouTube to earn
money, market themselves, connect with customers,
grow their business and sell more books.
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Once You Know What Literary Agents Want,
It's Easy To Land One
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| As a book publicist, I
am frequently asked by my author clients
about how to find a literary agent. While
I know several agents and work with agents
and their publishers, it’s not really
what I do as my focus is publicity.
But, from time to time,
I find someone who can really help out my
clients and I’ve found that person.
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YouTube - A Powerful Arrow in an Author’s
Book Marketing Quiver
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| In the history of marketing
the hottest marketing spots are the locations
where the most people can be found, whether
it’s the town square, bazaar, train
station, airport, MySpace, YouTube or Twitter.
There are more than 75 million
videos on YouTube, for instance, and when
these videos go viral they register millions
of views per video. And while many authors
know how to use YouTube to share videos
with family and friends, very few understand
how to harness the power of YouTube to earn
money, market themselves, connect with customers,
grow their business and sell more books.
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Why Your Book Cover is Like a Highway Billboard
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Your book cover is like
a highway billboard. How’s that? It’s
simple. Just as people are driving past
a billboard at 70 MPH, shoppers in a book
store are walking by your book sitting on
a table at the same relevant speed. Like
a billboard, if you first don’t catch
their attention you’ll never deliver
the message.
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Summertime Book Fairs and Book Festivals
Authors Should Attend
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Summertime is the perfect
time of year for book fairs and festivals.
It’s a great way for authors to combine
a little vacation in with a little book
marketing and book promotion. Book fairs
are wonderful places to interact with fellow
authors, publishers, network with book industry
leaders, locate book publicist or book editor,
and learn what’s new in the marketplace.
Here is a list of summer book fairs and
events that are worthy of your attendance.
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Pulling Back the Curtain on New York Times
Book Reviews
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At a Harvard University
speech New York Times Book Review Editor
Barry Gewen revealed unknown details about
The New York Times Book Review’s “inner
workings.” Authors wanting to get
the scoop on the process will find insight
into the minds of the reviewers at “The
Gray Lady.” These inside secrets from
that speech and gleaned from other sources
may give authors a better idea if their
book ever has a chance at making the cut
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Pen Names: To Hide or Reveal – That’s
the Question For Authors
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A rich tradition has existed
for hundreds of years for fiction writers
to use pen names. The most famous pen name,
of course, was Samuel Clemens writing under
the name Mark Twain.
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The Top 25 Book Fairs and Book Festivals
Authors Should Attend
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Any book event, regardless
of size and name recognition, is worth attending
by an author who is serious about promoting
their book. This requires personal effort
and time by the author in person. People
don’t want to meet the author’s
assistant or friend; no they want to talk
to the author.
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22 Tips on What to Wear For a TV Interview
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Recently one of my author
clients was featured on FOX News Boston.
Before he was interviewed on camera he was
nervous but was able to recall the media
training that we put him through a few weeks
earlier. That, along with a pep talk, and
he was good to go.
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15 Tips for Great Book Cover Design
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After their book is written
and editors sign off on the final rewrite,
authors often turn their attention to what
will become one of their most agonizing
tasks in the entire process – deciding
on a book cover design.
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For Book Marketing Research,
Authors Can Use a Nifty New Tool called
TitleZ
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Effective book marketing
begins long before the book is actually
written and the more diligence paid to pre-publishing
efforts the better the author’s chance
of success. Before hiring a book publicist
to garner book publicity for you, get a
cup of coffee and get ready for a little
online research on book marketing.
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16 Sweet Reasons Talk Radio is a Great Way
to Promote a Book, Product or Message
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Radio is one of the most
effective marketing tools for those who
want to reach both mass-market and targeted
audiences. Talk radio is even more effective
but often less appreciated by those with
a message to sell to American consumers.
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How Authors Can Take A Great Headshot to
Promote Their Books
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I’ve worked with
some of the best photographers in the USA.
I’ve been in dozens of studios all
over the country and have been privy to
their “back stage” techniques.
These photographers have shot Miss America
contestants, Hockey and baseball’s
greatest players as well as CEOs authors,
doctors, lawyers and entrepreneurs. I got
the skinny directly from them on their tips
for getting the best head shot possible.
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How to Get Booked on a Radio Talk Show &
Conduct a First Class Interview
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Book publicist Scott Lorenz,
President of Westwind Communications interviews
nationally syndicated talk show host George
Woods. The topic, How to Get Booked on a
Radio Talk Show and What to do Next Woods
offers great advice on how to get booked
on radio talk shows as well as conducting
a first class interview.
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Writing Your Book was Only the First Step
Marketing Your Book is the Survival Step
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Marketing your book is too
important a task to leave to the good intentions
of a publisher. Harsh words? Maybe, but
after spending so much time writing your
book, don’t assume the publisher will
put the same effort into the marketing of
your book. I hear this issue every day from
authors who contact me to promote their
books. Believe me, writing your book was
only the first step, making your book known
so it can be sold is the survival step.
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My Favorite Books on Book Marketing and
Promotion
Every Author Must Read
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As a book marketing guy
and book publicist it’s imperative
for me to keep up with all of the great
books and magazine articles being published
on the topic of book marketing.
I’ve read dozens and
dozens of books on book marketing and usually
have found a morsel or two of useful information
in each one. Here’s a list of my favorites.
By the way, I’ve personally met or
have spoken to each author and can attest
to the veracity of the material they present
and their credentials to discuss these topics.
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Book Marketing Tips from TV Producer,
Radio Talk Show Host and Book Publicist
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Book marketing experts
know that authors who get excited about
landing an interview may lose sight of the
goal, which is not to gain media interviews
but to sell books. And it’s sad but
true that an interview does not automatically
generate sales. Effective interviews generate
sales; ineffective interviews merely produce
idle talk.
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Book Marketing and Book Promotion
Using Book Signings
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As a book publicist I have
a strong opinion about book tours. Authors
tend to think they are a great idea because
they see Bill and Hillary Clinton, Rachael
Ray, Howard Stern and other big names out
on the circuit and think that’s the
way to promote a book.
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Hire a PR Firm...Before You Need One
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There are many factors to
weigh when considering if you need to hire
outside help to obtain the public relations,
media relations, marketing boost, promotional
or advertising assistance needed to take
your company to the next level.
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Scott Lorenz Interviewed by Bookpleasures.com |
Book Marketing Expert and
Book Publicist Scott Lorenz Interviewed
by Bookpleasures.com Founder Norm Goldman
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33 Radio Interview Tips by Publicist Scott
Lorenz
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Publicist Scott Lorenz
has booked thousands of radio interviews
for his clients. To help them conduct an
excellent interview he gives them this list
of very helpful radio interview tips to
review before the interview.
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Book Publicist Scott Lorenz
is a frequent contributor to:
and
http://www.EzineArticles.com
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