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About Book Publicist
Scott Lorenz
 Book
publicist Scott Lorenz is President of Westwind
Communications, a public relations and marketing
firm with a special knack for working with authors
and entrepreneurs to help them get all the publicity
they deserve and more.
Lorenz works with
bestselling authors and self-published authors promoting
all types of books, whether it's their first book
or their 15th book. He's handled publicity for books
by CEOs, Navy SEALS, Homemakers, Fitness Gurus,
Doctors, Lawyers and Adventurers. He's generated
media coverage for numerous genres including, fiction,
health, romance, business and children.
Lorenz is a member
of the Publishing Marketing Association, (PMA),
is listed in Literary Market Place and has
conducted book marketing classes at the Learning
Annex in New York City. He's been a featured
marketing expert on America Online and interviewed
by many media outlets both in the US and Europe
about publicity and promotion, including The
Wall Street Journal's Startup Journal, and
French Channel 5. His clients have been featured
by Good Morning America, CNN, ABC Nightly News,
Nightline, TIME, PBS, Los Angeles Times, USA Today,
Investor's Business Daily, Wall Street Journal,
Washington Post, Howard Stern, Family Circle, Woman's
World, and Entrepreneur, and many more.
Lorenz has also
handled public relations and marketing for numerous
doctors, lawyers, authors, inventors and entrepreneurs
since 1980, and is an integral part of the marketing
strategy for many clients.
Here are a Few
of Scott Lorenz's Book Marketing and Public Relations
Projects:
Adventurers
Lorenz scheduled dozens of radio, TV and print interviews
for adventurer Gary Bowersox, author of The Gem
Hunter, True Adventures of an American in Afghanistan.
From international and national appearances on
FOX & FRIENDS, Howard Stern and Voice of America
to dozens of local media outlets in each city Bowersox
visited in Arizona, New Mexico, Texas, Arkansas,
Alabama, Florida, South Carolina and Washington
DC.
On an international
level, Lorenz handled the public relations effort
for Kevin Uliassi, a balloonist attempting
to become the first person to fly solo around the
world in a balloon. More than 135 news organizations
generated over 4,000 articles and newscasts worldwide
during the launches and flights over a four year
period.
Sports
Lorenz was retained to promote a book written by
Dr. Don R. Powell called "Best Sports Clichés
Ever!" Westwind Communications arranged
more than 100 interviews and placements including:
FOX & FRIENDS, ESPN Sports Center, USA Today,
ESPN's Cold Pizza, Sports Illustrated, Associated
Press, ABC Radio Network, Bloomberg Radio as
well as a multitude of local and syndicated radio
stations across the US.
Doctors
Lorenz promoted a book called Tantalus Zero
by Dr. Marshall Moore where he presented Dr. Moore
as an expert in Bioweaponry. This was of particular
interest to the media in the aftermath of 911. Westwind
Communications arranged dozens of media interviews
and invitations on both MSNBC and FOX
National News.
Special Needs
Author
Lorenz promoted a book from a blind author who was
upset by the violence in children's nursery rhymes.
She wanted to recite wholesome poems to her grandson
and so wrote him a book of non-violent nursery rhymes.
She wanted to have an impact on children's literature
so that grandmothers across the nation could have
better choices in bedtime reading for their grandkids.
Lorenz launched a PR campaign that resulted in this
blind poet being interviewed by numerous media outlets
including WCBS-TV in New York City.
Internet Pioneers
Lorenz has represented several tech firms in helping
to communicate their story to the media, investors
and the public. An early Internet convert, Lorenz
and Internet pioneer Jon Zeeff together sent the
first Christmas card over the Internet in 1995 and
enabled 65,000 cards to be sent by web site visitors
as part of the promotion for the Domino's Farms
Christmas Light Display.
TV Icons
Remember Don Herbert, aka Mr. Wizard? Lorenz
developed and implemented a national marketing and
public relations campaign for an award-winning science
series telecast on Nickelodeon called
Teacher to Teacher with Mr. Wizard. He
co-developed with the Detroit News a science tabloid
featuring Mr. Wizard, which was distributed
in elementary schools as part of the Newspapers
in Education (NIE) program.
Billionaires
Lorenz developed and implemented numerous advertising
and marketing plans for various entities owned by
Domino's Pizza Owner and Founder Tom Monaghan.
One in particular was a biotech firm called Morel
Mountain which owned the patent on growing the once
wild Morel mushroom indoors. Lorenz landed a feature
in the Washington Post causing the phones
to literally ring off the hook.
Dogs & Horses
What? Lorenz is an animal lover and has initiated
PR campaigns to "find dogs" and save horses. He
used hot news pegs, such as the Kentucky Derby,
Preakness, Belmont, and the Michael Vicks case to
keep re-telling one client's story in the media
all in a campaign to end horse slaughter in the
USA. The effort landed Angel Acre's founder
Jo Deibel, in dozens of interviews, a front page
story in the St. Petersburg Times, features
in The Philadelphia Inquirer and The National
Examiner, along with an undercover story on
FOX-TV in PA, culminating with an interview
on ESPN.
Charities
Lorenz regularly promotes many charitable organizations
and causes pro bono. Lorenz has gained insight into
the needs and concerns of charity as a result of
his involvement in such organizations. Lorenz was
Director of the Christmas Light Display at
Domino's Farms, a light and laser extravaganza
that attracted hundreds of thousands of visitors
and raised more than $500,000 for local charities.
He served as a judge for JCPenney's Golden
Rule Award, which recognizes the contributions
of volunteers to their community charities.
Award Winning
Public Relations and Marketing
Scott Lorenz has earned many awards for his advertising
and marketing campaigns. In 1984, Michigan Governor
James Blanchard named him Ambassador of Tourism
for his outstanding contributions to Michigan Tourism.
Those efforts included the creation of the
International Plymouth Ice Sculpture Spectacular
and the Mayflower Hotel Hot Air Balloon Festival,
together attracting 500,000 people annually. His
Canadian "$ at Par" promotion created a media blitz
of his small community of Plymouth where more than
$1,000,000 worth of public relations was
generated for a very simple idea - accepting Canadian
dollars at-par in retail shops on a community-wide
basis.
In 1991 the HSMA
awarded a bronze medal to Lorenz for creating one
of the most outstanding hotel restaurant marketing
and advertising campaigns in America for a restaurant
he co-developed in Ann Arbor called "Guy Hollerin's."
Scott Lorenz is
a 1978 graduate of the University of Nevada Las
Vegas (UNLV) School of Hotel Administration where
he served as Student Body President. Lorenz is a
hot air balloonist with more than 1,350 hours as
pilot in command. He's traveled throughout the United
States, Japan, Canada, China, England, France, Austria
and Spain participating in various balloon events.
He has flown over Niagara Falls, The Great Wall
of China, Disney World and the Olympics in Calgary.
Married in 1979, Scott and his wife, Yvonne have
two children, Katie and Joe, whose names are displayed
on the side of their balloon, The Sun Pirate.
If you would like
book marketing expert Scott Lorenz to handle book
publicity for your book contact Scott Lorenz at:
734-667-2090,
scottlorenz@westwindcos.com
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