As a book publicist, I recommend you, the author, look into hiring a book shepherd for your current or upcoming project. A book
shepherd is someone whose expertise in books and publishing will help you throughout the entire book process. From cover art, editing, dealing
with Amazon to locating a printer, a book shepherd will assist you from start to finish.
I am a proponent of using a book shepherd because there are so many things to know about in the book publishing process
and so much is swiftly changing. It takes a person with experience to guide you along the way. Consider yourself fortunate if you can
afford a book shepherd as it is well worth the money spent.
Dan Poynter recently compiled a comprehensive list of book shepherds. At the top of his list is Shel Horowitz who explains
his role: "Basically, I walk unpublished writers through the process of becoming well-published authors. I start by helping them
determine if they should publish traditionally, self-publish, or subsidy publish--and then help them complete all the steps for their
choice, then work with them on the marketing as the book nears completion."
Tanya Hall is a unique book shepherd in that she works for a national publisher/distributor. "So instead of working
in a vacuum without any up-to-the-minute feedback on trends, pitches, etc like most book shepherds operate, I have the luxury of a sales
force and team of experts behind me to guide the direction I give to my clients. Most of our clients "in development" go through
an editorial project development phase, followed by any number of services ranging from design to printing to (if accepted for publication/distribution
by our review committee) distribution and marketing." For more information, visit her website
Bobbie Christmas explains that her book shepherding style is rooted in an editing background. "After twenty years
of editing magazines, newspapers, and corporate communications, I opened Zebra Communications in 1992 and specialized in editing books.
As self-publishing grew and became an excellent way for consultants and other entrepreneurs to promote themselves and their businesses,
I heard horror stories about otherwise intelligent people who made terrible decisions that cost them money and time and in the end often
embarrassed them, rather than helping them get their books out to the public. I realized my clients needed more than editorial services,
so I added book shepherding to my offerings." Bobbie's website is www.zebraeditor.com.
Mike Ball, award winning syndicated columnist and author of three books, offers unique assistance to new authors from
his position on the front lines of the publishing wars. "Hey, it can be complicated, time consuming and downright confusing,"
says Ball. "I just helped out an elderly author who got completely flummoxed by the forms Amazon threw at him. I understand it
can be a daunting task for anyone. That' why I am happy to assist for a reasonable hourly fee." Find Mike at
or call him at 313-405-7664.
Simon Warwick-Smith of www.warwickassociates.net says, "We are a one-stop shop, from cover and interior design
to physical printing, and eBooks, to sales, marketing and publicity. Been in business for 20 years with a long list of satisfied clients"
Rita Mills says, "I don't much care for the term ‘book shepherd' as I feel what I do is more like herding
cats than docile sheep. People come to me with either an idea or a manuscript and I project manage the process and assign a freelancer
for an ala carte service as needed. Some just come to me with a manuscript that needs editing so they can take it to a traditional publisher,
and some want me to take on the whole project from manuscript to marketing. I work with 30+ freelancers (some of whom I have worked
with over 20 years) who do all kinds of editing, design, PR, marketing, indexing, ghostwriting, grant writing, etc. I know my people's
skill set and can assign the individual with the specific genre/skills needed. For instance, someone who might be good at editing a
nonfiction title might not be good with a fiction title or a children's book. I also specialize in children's picture books
and I have portfolios on upwards of 300 illustrators. I have packaged roughly 450 titles since my years as the managing editor of an
academic press at the University of Houston. I left there in 1997 to start my company, The Book Connection. My projects have ranged
from back-of-the-room sales to high-end coffee table books. I am also a print broker, and print worldwide depending upon the need and
goals involved in a project" For further information on Rita and her services, please visit her website
Linda F. Radke of Five Star Publications explains, "At Five Star Publications we have specialized in producing
and marketing books since 1985. Our talented staff of editors, writers, illustrators, graphic designers, and publicity specialists is
available to help with every aspect of publishing and promoting your book. Utilizing a network of experts in every aspect of publishing
and publicity, Five Star Publications works closely with you every step of the way. Call us as soon as you start writing your book or
at any point during the process of producing and promoting your book. We provide all the services, guidance, and ongoing support you
need to successfully master every aspect of the publishing process. Once you contact us, we'll be pleased to provide a proposal tailored
to your specific project. Since every project is different in scope and needs, your time frames and costs will be handled on an individual
The Bottom Line: If you can afford to spend a few hundred to a few thousand dollars on a book shepherd, I highly suggest
you do so as it will help save your sanity! There are so many exciting changes in the book publishing business it's practically
impossible to keep up with them all. The book shepherd will help you through the entire process or just a piece of the process where
you need it.
Check out this audio interview about book shepherds I did with Clark Covington at this link:
Be sure to check out Dan Poynter's list of book shepherds below and get in touch with the book shepherd of your
About Scott Lorenz
Scott Lorenz is President of Westwind Communications, a
public relations and marketing firm that has a special knack for working with doctors, lawyers,
inventors and authors. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC Nightly News, The New York
Times, Nightline, TIME, PBS, NPR, the Los Angeles Times, USA Today, Washington Post, Family Circle, Woman's World, & Howard
Stern to name a few. To discuss how Westwind Communications helps its clients get all the publicity they deserve and more, call 734-667-2090
or email: [email protected] . Visit: