I Got Your Number!
Using Numbers In a Book Title
Recently on LinkedIn, J.D. Gershbein, a global speaker and social branding specialist, raised the question, "Does
a numbered step approach to titling a book have a positive effect on sales?" This particular question
and subsequent thread made me delve deeper into the use of numbers in book titles and whether or not
it makes sense.
Book titles are extremely important. As an author, creating a memorable title should be a high priority.
Numbers in book titles work with items that already quantify. For example a book titled 'Get 6-Pack
Abs in 6 Minutes a Day' makes sense. I like using numbers in a book title when it's relevant
and useful in describing what the book is about. A recent example that really works is 'The 4 Hour
Work Week' by Tim Ferriss and his '4 Hour Body'. That number stops you in your tracks because
it is shocking. How can you work just 4 hours a week? How can you have a good body in just 4 hours?
Ferriss has capitalized on his branding of '4-Hour' and just published 'The 4 Hour Chef.'
He owns that number now. He's branded his name with '4-Hour' and will be able to incorporate
it in his future work.
A number is a quickly comprehended visual because it's a symbol and is represented by a minimal
amount of characters. For example 'One Thousand' spelled out is represented by 12 characters,
but only four characters if used as a number; 1000. This can save space on your cover and in this digital
world sometimes a savings of a few characters can make a difference whether your complete book title
is displayed by Google or even on Amazon. Furthermore, there's a magic number of 65 characters for
some search engines before it gets truncated or cut off. Another often overlooked benefit is that a
number rises to the top of a list when alphabetized right along with symbols like '@' or '$'
Here's a list of a few well known books that have used a number in the title:
- The 4-Hour Work Week
- The 4-Hour Chef
- The 4-Hour Body
- Europe on $5 a Day
- The 7 Habits of Highly Effective People
- Fahrenheit 451
- The 39 Steps
- 1, 2, Buckle My Shoe
- Around the World in 80 Days
- 1001 Arabian Nights
- 13 Reasons Why
- 3:10 to Yuma
- Beneath the 13 Moons
- Size 12 is Not Fat
- 13 Little Blue Envelopes
- 13 Treasures
- The 6th Target
- The 5 Love Languages: The Secret to Love That Lasts
- 7th Heaven
- 10,001 Ways to Live on a Small Budget
- The $100 Startup
- The 48 Laws of Power
- Steal Like an Artist: 10 Things Nobody Told You About Being Creative
- The 4 Disciplines of Execution: Achieving Your Wildly Important Goals
- 5: Where Will You Be Five Years From Today?
- Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School
- 30 Things Every Woman Should Have and Should Know by the Time She's 30
- 17 Cents and a Dream (a new book from one of my clients)
Whenever possible I use numbers in my article headlines because it drives home what the article is about.
Here's a sample:
- 22 Tips on What to Wear For a TV Interview
- 52 Ways to Promote Your iPhone App
- 33 Radio Interview Tips
- 55 Reasons to Send Out a Press Release
- 15 Tips for Great Book Cover Design
The Top 25 Book Fairs and Book Festivals Authors Should Attend. You can find even more articles on book
promotion topics at the author's website.
On LinkedIn, the question received many insightful responses. One I particularly liked was from James
Cosenza, a software engineer, "I think the numbered approach is especially useful for self-help
and how-to books. People want to know that they can change their lives or learn a new skill in 5, 10
or 15 'easy' steps. I don't know about saturation, but I think conflicting titles on the
same subject might be off-putting. For example, do you buy 'Install a New Patio in 10 Easy Steps'
vs. 'A New Patio in Seven Simple Steps'?
Ethan de Jonge Kalmar, founder of Make Your English Work, says, "I think that it depends on your
content and audience. Numbered lists certainly work well for blog posts and on social media sites, but
given the speed of information now, and the tendency to want to have everything in concise, easy to
digest form, I think that many readers of books (by which I mean works of at least 100 pages or so)
are looking for more in-depth insight, and numbered list titles do not exactly communicate that the
book provides that."
"For a short promotional e-book, or perhaps the self-help/entrepreneur market it might work well. Also, I think that if you are
providing information that is comprehensive because it covers many different things, it might work well,
as in James Cosenza's example of 1000 Places to See before You Die."
Tim Lemire responded from an author's perspective, "I never worried about coming up with a good
title; I knew the publisher was going to assign their own title to the book anyway."
Keep in mind, not every book title needs a number. For example, the number 7 is overused because people
are trying to capitalize on Covey's books. Even he came out with the "8th" Habit to stray away from
the number 7. So, if you're thinking of tacking the number "7" into your book's title,
think again because it will not stand out.
Should you decide to incorporate a number into your book's title, make sure it adds to the book.
Do not shove a number in the title because you think it might be a good idea. Not all book titles need
numbers. However, some books might sell better because of the number in their title.
The Bottom Line: Coming up with the right name for your book is beyond important it's critical.
Creating a memorable title is really the point. Using numbers in your title might help make it even
About the Author
Book publicist Scott
Lorenz is President of Westwind Communications, a public relations
and marketing firm that has a special knack for working with authors to help them get all the publicity
they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all
types of books, whether it's their first book or their 15th book. He's handled publicity for books by
CEOs, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been
featured by Good Morning America, FOX & Friends, CNN, ABC Nightly News, The New York Times, Nightline,
TIME, PBS, Los Angeles Times, USA Today, Washington Post, Family Circle, Woman's World, & Howard
Stern to name a few. Learn more about Westwind Communications'
book marketing approach at
http://www.book-marketing-expert.com or contact
Lorenz at scottlorenz at westwindcos.com or by phone
at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist.